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Homebuilders
Overview
Trex® pioneered the composite decking category, and continues to set the standard for premium outdoor living products. So the Trex brand is both recognizable and very appealing to consumers. Trex products offer a key selling point for homebuilders during the early building and purchase phases.
Trex provides a real opportunity for you as a builder to create unique outdoor spaces in the homes you build. With a broad line of decking, railing, fencing and trim options, Trex can easily match various home designs, styling and budgets. Durable & reliable, Trex products surpass customer expectations and minimize service callbacks associated with wood.
A Trex deck is a high-value element of any home construction that can only enhance your portfolio of work, professional reputation and overall profitability.
| TREX vs WOOD |
TREX |
WOOD |
| More durable |
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| Pleasing to the touch/slip resistant |
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| No staining or painting |
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| No rotting, splintering or warping |
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| Environmentally Friendly |
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| Curvability |
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| TREX vs OTHER COMPOSITES |
TREX |
OTHER COMPOSITES |
| Most natural look and feel |
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| Most preferred colors and finishes* |
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| Most preferred by professionals |
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| Largest range of profiles |
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| Most extensive network of contractors |
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| Most non-wood decks built |
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| Easy to cut, rout and fasten |
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| 25-Year Limited Residential Warranty—backed by the industry leader |
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*Independent Market Research Study
A Trex Deck: Homebuyer Benefits
Trex offers immediate added style to the home as well as long-term benefits to prospective buyers
- Trex provides an outlet for more outdoor living while adding significant living space and overall square footage to the home.
- Trex instantly raises the resale value of the home.
- Trex is famous for its durability and low maintenance.
- Because Trex doesn't require the same maintenance of wood, so initial costs can be recovered within a few years.
- Low cost maintenance benefits will continue for years.
- Trex is an environmentally friendly choice made from re-claimed high-quality wood and plastic.
A Trex Deck: Home Builder Benefits
Trex brings affiliation with a high-end brand name
- Trex is the ultimate decking material, long regarded as superior to wood and other alternatives.
- Builders who make Trex their standard decking material benefit from its premium brand equity.
- Consumers immediately know that you work with only the highest-quality building materials, enhancing their opinion and value of their home.
- Trex is readily available through its national network of lumberyards and home improvement retail stores.
- Trex is easy to install and easy to work with. Additionally we can provide you with installation training, tools and best practices.
- Trex supplies sales agent training, model home support, literature, displays, samples, and co-branding marketing opportunities, with help from over 60 Trex reps located across the country.
- Access to contractor certification through our TrexPro® Program.
Incentive Programs
Trex invites homebuilders of all sizes to learn more about our Model Home and Regional Builder programs designed to reward you for working with Trex.
Sales Center Tools
We're more than happy to train you and your staff on how to sell Trex to prospective homebuyers, and to stock your sales centers with sales materials (like product samples to touch and feel) and literature. In the meantime, here’s a quick Trex training guide to get you started.
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