October 01, 2014

Trex Company Strikes Havana Gold

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Decking and Railing Leader Adds New Color to High-Performance Trex Transcend® Collection

WINCHESTER, Va., October 1, 2014 – Building on its already colorful array of decking and railing options, Trex Company, the world’s largest manufacturer of wood-alternative outdoor living products, has struck “gold” with its latest decking shade. Joining the company’s popular Trex Transcend® collection is Havana Gold – a warm, golden color that mimics the natural look and feel of tropical hardwood with realistic wood-grain patterns and streaking. Like all Trex Transcend decking options, Havana Gold features an unsurpassed combination of superior durability, low-maintenance and eco-friendly qualities.

“The warm glimmer of Havana Gold offers yet another distinctive choice to consumers and contractors looking to customize an outdoor living space,” said Ronald W. Kaplan, chairman, president and CEO of Trex. “This new shade delivers a rich, exotic aesthetic without the maintenance or environmental impact of using true tropical hardwoods.”

Complementary Colors

Havana Gold joins nine other rich Trex Transcend decking colors available for consumers and contractors to outfit their outdoor living spaces. The full range of options also includes earthy classics with deep wood grains – Tree House (warm earth tone), Vintage Lantern (deep-burnished bronze), Fire Pit (spicy red), Gravel Path (pristine grey) and Rope Swing (a light taupe) – as well as other tropical tones that feature subtle shading, natural variations and hardwood-like striations – Island Mist (silvery shade), Spiced Rum (earthy umber), Lava Rock (reddish-black) and Tiki Torch (light brown). Like all of Trex’s tropical tones, Havana Gold features realistic wood grains engineered right into the board, which deliver a deeper, more natural appearance and a low-sheen luster that will last for years to come.

Each Trex Transcend decking color, including Havana Gold, is designed to coordinate seamlessly with Trex Transcend Railing. Available in seven color options, Trex Transcend Railing features a strong, sturdy look and feel coupled with quick and easy assembly. The collection’s modular construction provides superior design flexibility that allows contractors and consumers to mix and match balusters, posts and top rails to create a completely customized outdoor living space.

“We kicked-off the season with silver when we introduced Island Mist (a silvery shade) and we’re closing out the season with gold,” Kaplan said. “By adding Havana Gold to our product portfolio, we reinforce Trex’s category leadership and commitment to providing high-performance beauty to any backyard.”

Unprecedented Performance and Aesthetics

The revolutionary Trex Transcend collection first debuted in Spring 2010 and is designed to outperform wood, early-generation composite and PVC for decades. Each deck board features a proprietary nine-element surface formulation that produces a natural, wood-like grain pattern with a lustrous satin finish that feels comfortable underfoot. Trex Transcend decking resists fading, staining, scratching and mold – and will not rot, warp, crack or splinter. Upkeep is hassle-free and requires no sanding, staining or painting. In fact, food and drink spills wash off easily with just soap and water.

Although Havana Gold boasts the beauty of tropical wood, there are no environmental stresses associated with importing endangered hardwoods. In fact, like all Trex wood-alternative products, Trex Transcend decking contains 95 percent recycled content – contributing to the LEED points of any residential or commercial structure – and is certified by the Verification of Attributes Report (VAR-1011) from the International Code Council Evaluation Service® (ICC-ES)*.

Each Trex Transcend deck board – including Havana Gold – is available in 12’, 16’ and 20’ lengths, as well as two profile options – square and grooved. The grooved boards accommodate the Trex Hideaway® Hidden Fastening System, which allows for a smooth, unfettered finish, free of nails and other visible fasteners. The system’s clips create a seamless look with no screws or screw holes to interrupt the smooth texture and comfortable feel of the decking. The new color, Havana Gold, also is available in 1”x8” and 1”x12” fascia boards.

The entire Trex Transcend decking collection is backed by a 25-year Fade and Stain Warranty that is unprecedented in the industry and meets the ASTM E84 Class B fire-resistance rating, as required by the California State Fire Marshal.

Trex Transcend in Havana Gold is now available. For more information about Trex products, as well as a contractor locator tool, visit trex.com.

About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company), Pinterest (trexcompany), or Houzz (trex-company-inc) “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).

*ICC-ES is a subsidiary of the International Code Council. For more information about ICC-ES, visit icc-es.org.

Contact: Katie Hatcher or Lindsey Lucenta
L.C. Williams & Associates
800/837-7123 or 312/565-3900
khatcher@lcwa.com or llucenta@lcwa.com


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