Trex Company Sweeps 2016 Brand Use Study For Second Consecutive Year
Brand Takes Top Honors in All Performance Areas for the Composite Decking Industry
WINCHESTER, Va., April 8, 2016 – It’s a clean sweep! Strengthening its standing as the undisputed leader in composite decking, Trex Company has once again topped the annual Builder magazine Brand Use Study, outranking all other composite manufacturers in every subcategory measured for the Composite/PVC Decking industry.
The results of the 2016 survey represent a new record for Trex, which – for the second consecutive year – was named the top brand in all four composite/PVC subcategories, including Quality, Brand Familiarity, Brand Used Most and Brand Used in the Past Two Years. It’s also the ninth consecutive year that Trex has earned No. 1 rankings in Brand Familiarity, Brand Used Most and Brand Used in the Past Two Years.
“This recognition is especially meaningful to us because it reflects the opinions of our valued professional partners and, for the second consecutive year, acknowledges the quality improvements achieved with the introduction of our high-performance composite lineup,” said Adam Zambanini, vice president, marketing for Trex. “This latest accolade confirms that Trex is the clear brand of choice among this discriminating audience. As we head into the 2016 outdoor living season, we look forward to continuing to deliver industry-leading products and service that raise the bar for the industry.”
The 2016 BUILDER Brand Use Study, sponsored by Hanley Wood and conducted by The Farnsworth Group, a leading industry market research firm, surveyed more than 1,000 builders, contractors and building industry professionals. Highlights of the study will be published in the April 2016 issue of BUILDER as well as posted to BUILDER’s website, builderonline.com.
For more information about Trex’s high-performance products, visit trex.com.
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company), Pinterest (trexcompany), or Houzz (trex-company-inc) “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
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