Trex Captures Top Marks For Brand Familiarity And Usage In Builder Magazine's 2012 Study
WINCHESTER, Va., March 6, 2012 – Trex earned first-place rankings across multiple categories in Builder magazine’s 2012 Brand Use Study.
Proving the power of the Trex brand, the world’s leading manufacturer of wood alternative decking and railing was named number one in “brand familiarity,” “brand used the most,” and “brand used in the past two years” in the composite/PVC decking category. Trex also captured high marks for “quality” with both its decking and exterior trim products.
“The results of the Builder study once again prove that Trex is by far the brand of choice among builders and contractors, who count on our products for their superior combination of high-performance, innovation and aesthetics,” said Ronald W. Kaplan, chairman, president and CEO of Trex. “It’s always rewarding to have our products recognized, but it’s especially meaningful to know that our valued professional partners again and again trust Trex over all other decking brands for their outdoor living projects.”
Trex consistently captures the top spot in the major brand categories of the annual Builder magazine study. During each of the past five years, Trex has secured first place in the “brand familiarity,” “brand used the most” and “brand used in the past two years” categories. In addition, Trex’s first-place lead in all three of these categories has continued to grow year-over-year.
The 2012 Brand Use Study conducted by Hanley Wood Publishing and Readex Research, an independent research company, surveys more than 10,000 readers of Builder magazine on materials across 80 product categories. The full study will be published in the April 2012 issue of Builder.
For more information about Trex and its products, visit trex.com.
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 5,500 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).
Contact: Lauren Platt or Hunter Hackett
L.C. Williams & Associates
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