New Layout and Features Provide One-stop Site for Outdoor Living Inspiration and Information
Winchester, Va., Oct. 7, 2013 – Trex Company, the world’s largest manufacturer of wood-alternative decking and railing products, and the brand behind outdoor living upgrades all over the world, is giving its website – www.trex.com – an upgrade of its own. The new site, which features both enhanced content and a redesigned format, provides a better overall user experience – particularly for those accessing the site on mobile devices – and reinforces the company’s position as the outdoor living category leader.
The new site employs responsive design, which automatically optimizes the viewing experience for any size screen a visitor may be using. The site also enables users to more easily navigate to the content they wish to view – from product details and images to inspirational deck ideas, planning and design, as well as purchasing and financing information.
“Trex.com is a key resource and information hub not only for consumers, but also for our channel partners, investors and internal resources,” said Adam Zambanini, vice president, marketing at Trex. “As these audiences increasingly access the web via tablets and mobile devices, our goal is to help them get to the information they want as quickly and easily as possible.”
For consumers, the new site showcases a host of inspirational features, including dozens of photo and video galleries, the Trex® online deck designer tool, as well as a new blog featuring the latest trends in outdoor living. In addition, social media is incorporated throughout the site enabling users to interact directly with Trex via Facebook, Pinterest, YouTube, Twitter and Houzz.
Once inspired, consumers can easily navigate to other existing Trex digital assets, including the Trex Color Visualizer app for iPad, where they can start imagining and creating their own decking and railing design concepts. Additionally, the site’s geolocation features provide quick access to the closest TrexPro® deck builders and nearby retailers, to help bring those plans and ideas to life.
“With this new website, Trex is once again elevating both consumer and industry expectations and proving itself as a leader in the outdoor living category,” Zambanini said. “We’re harnessing the brand’s ever-growing digital footprint and positioning Trex for continued success.”
For more information about Trex products and resources, including its high performance decking and railing collections, Trex Elevations® steel deck framing, and accessories like Trex DeckLighting™, Trex Pergola™ and Trex Outdoor Furniture™, visit www.trex.com.
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,000 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).
Contact: Hunter Hackett or Lauren Platt
L.C. Williams & Associates
800/837-7123 or 312/565-3900
hhackett@lcwa.com or lplatt@lcwa.com