July 30, 2012

Trex Launches Deck Color Visualizer For iPad


App Makes It Simple to Design a Dream Outdoor Living Space and Share Ideas
in a Mobile Format

WINCHESTER, Va., July 30, 2012 – Trex Company, the world’s largest manufacturer of wood-alternative decking and railing, recently launched a Deck Color Visualizer exclusively for the iPad. Available for complimentary download from the Apple iTunes App Store, the tool assists homeowners in exploring deck color options and sharing their ideas with others. Featuring photo-realistic representations of three Trex outdoor living spaces, users may experiment virtually with the colors of various deck elements in order to design a completely customized outdoor oasis.

“Trex understands that more and more consumers are using their iPads to access ideas and information, and we’re the first wood-alternative decking brand making outdoor living design resources available in this mobile format,” said Ronald Kaplan, chairman, president and CEO of Trex. “With the Deck Color Visualizer App, users may experiment with outdoor living colors whenever and wherever inspiration strikes – and then sit down with a contractor and say, ‘This is exactly how I want my deck to look.’”

Easy to Use
The Trex Deck Color Visualizer was specifically developed to provide a user-friendly and simplified experience. Each pre-loaded photo features primary and accent decking boards and fascia – while two of the three photos also show Trex railing components, including top and bottom rails, balusters, posts, post caps and post skirts.

With just a touch on the Color Visualizer toolbar, the user may view the available deck and railing components in a variety of colors – including the seven rich Trex Transcend® hues that feature subtle shading, natural variations and distinctive hardwood-like textures. These colors are Tree House (light brown), Vintage Lantern (deep-burnished bronze), Fire Pit (spicy red), Gravel Path (pristine grey), Spiced Rum (warm, earthy umber), Lava Rock (rich, reddish-black hardwood streaking) and Rope Swing (a light taupe). Additionally, the user may view the railing in Classic White and Black.

Easy to Share Ideas
Once the user has created an ideal color scheme, the finished photo may be saved to the iPad for future reference. It also may be emailed directly to friends, family or potential contractors for idea sharing and feedback. In addition, a menu bar at the top of the Visualizer screen includes links to the Trex website that will allow a user to easily find local Trex dealers and contractors.

“Planning an outdoor living space from scratch can be intimidating, and Trex is constantly developing tools and resources that simplify the process for homeowners,” said Kaplan. “Contractors also will benefit from the new app, as it makes it possible to truly collaborate with consumers from the very beginning of the purchase consideration process – whether around a kitchen table or in the backyard.”

For more information about Trex, its outdoor living products and resources, visit trex.com.

About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,000 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).

Contact: Hunter Hackett or Lauren Platt
L.C. Williams & Associates
800/837-7123 or 312/565-3900
hhackett@lcwa.com or lplatt@lcwa.com

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