Trex Completes Transition To All High-Performance Product Portfolio
Entire Selection of Trex® Decking, Railing and Accessories Offers Superior Durability,
Wear-Resistance and Aesthetics
WINCHESTER, Va., February 3, 2014 – Trex Company, the world’s largest manufacturer of high-performance, wood-alternative decking and railing, has completed its strategic transition to solely producing high-performance composite decking materials. All Trex® decking collections now feature the signature high-performance qualities first introduced on the company’s game-changing Trex Transcend® decking line, which delivers superior durability and wear-resistance, along with ultra-low maintenance and long-lasting good looks.
“Since the introduction of our revolutionary Trex Transcend product in 2010, our strategy has been to elevate our entire portfolio of decking, railing and accessories to offer unparalleled performance coupled with industry-leading aesthetics,” said Ronald W. Kaplan, chairman, president and CEO of Trex. “As of the first of this year, every decking product in our line-up did not exist four years ago. We continue to lead the category in innovation and are proud to offer our customers the most comprehensive selection of high-performance outdoor living products available.”
Trex Company currently offers a ‘good, better, best’ decking line-up, with three distinct decking collections that allow consumers to choose the ideal product to meet their outdoor living needs.
Good: Trex Select® Offers Affordable High-Performance
Trex’s newest line of shelled composite decking and railing, Trex Select, brings the superior durability and unparalleled aesthetics of the brand’s higher-end offerings to consumers at an affordable price. Thanks to its high-performance shell, Trex Select stands up to weather and day-to-day wear, resisting stains and mold better than traditional composites. The collection is offered in five nature-inspired colors that pair smartly with any style home, and the complementary white railing is a simple solution for a clean finish. The entire Trex Select decking collection is backed by a 25-year Limited Fade and Stain Warranty for lasting peace-of-mind.
“Trex Select has received a tremendous reception within the industry and among consumers for its superior durability and luxurious, long-lasting good looks coupled with an affordable price point,“ noted Kaplan. “It’s the ideal choice for new homeowners and do-it-yourselfers looking to bring the legendary performance and luxury of the Trex brand into their outdoor living spaces.”
Better: Outdoor Living “Enhanced”
Available in three classic shades, Trex Enhance® offers all of the charm – and none of the trouble – of real wood. Trex Enhance won’t rot, warp, crack or splinter, and maintenance is hassle-free. Spills wash off easily with just soap and water. And, unlike wood, the product requires no sanding, staining or painting, and its protective shell defends against severe weather and heavy foot traffic.
Additionally, Trex Enhance decking blends well with all Trex railing lines, allowing consumers and designers to mix and match to create a completely custom look. The collection also is compatible with Trex Hideaway® Hidden Fasteners for perfectly consistent spacing, no visible screws and a completely smooth surface underfoot.
Best: Trex Transcend® Provides Unparalleled Performance
The revolutionary Trex Transcend collection first debuted in spring 2010 and is designed to outperform wood, composite and PVC for decades. Each deck board features a proprietary nine-element surface formulation that produces a natural, wood-like grain pattern with a lustrous satin finish that feels comfortable underfoot. Engineered with an exclusive low-sheen, high-traffic formulation, Trex Transcend decking resists fading, staining, scratching and mold – and will not rot, warp, crack or splinter. Upkeep is hassle-free and requires no sanding, staining or painting.
Trex Transcend decking is offered in eight rich colors inspired by the great outdoors, from earthy classics with deep wood grains to tropical colors that feature subtle shading, natural variations and the distinctive striations of tropical hardwoods – without the environmental impact. The entire Transcend decking collection is backed by a 25-year Limited Fade and Stain Warranty that is unprecedented in the industry. The boards also meet the ASTIM E84 Class B fire-resistance rating, as required by the California State Fire Marshall.
“Since first inventing the concept of durable and low-maintenance outdoor living products more than 20 years ago, Trex has consistently focused on evolving the category by introducing design and manufacturing innovations that have secured its position as the preferred brand among both consumers and professionals,” Kaplan said.
For more information on the Trex portfolio of high-performance products, visit the Trex IBS booth at #C5431 or go to www.trex.com.
About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,000 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).
FOR IMMEDIATE RELEASE
Contact: Hunter Hackett or Lauren Platt
L.C. Williams & Associates
800/837-7123 or 312/565-3900
firstname.lastname@example.org or email@example.com